pk234 Privacy Policy

1Introduction

pk234 ("pk234", "we", "us", "our") operates the online casino and sports betting platform available at pk234.vip, serving players across Pakistan — from Karachi and Lahore to Islamabad, Faisalabad, and beyond. As an operator that holds player trust at the centre of its business, pk234 is committed to handling personal data responsibly, transparently, and in accordance with applicable data protection standards.

This Privacy Policy ("Policy") describes the categories of personal data pk234 collects about you, the purposes for which that data is used, the circumstances under which it may be shared with third parties, the security measures in place to protect it, and the rights you have in relation to your own personal data.

This Policy applies to all personal data collected through the pk234 website, mobile interfaces, customer support channels, and any other touchpoint through which you interact with pk234. It should be read together with pk234's Terms & Conditions and Responsible Gaming Policy.

2Data Controller

For the purposes of this Policy, pk234 acts as the data controller in respect of the personal data it collects from Players and visitors to the Platform. As data controller, pk234 determines the purposes and means of processing personal data, and is responsible for ensuring that such processing is carried out lawfully, fairly, and transparently.

All data protection enquiries, access requests, and complaints should be directed to pk234's support team using the contact details provided in Section 16 of this Policy.

3Data We Collect

pk234 collects the following categories of personal data about its Players and platform visitors:

3.1 Identity Data

• Full legal name as it appears on your government-issued identification document
• Date of birth (used for age verification — 21+ requirement)
• CNIC number, passport number, or other government-issued identification number
• Copies of identity documents submitted for KYC verification

3.2 Contact Data

• Email address
• Mobile phone number (Pakistani mobile number, e.g. Jazz, Zong, Telenor, Ufone)
• Residential address including city, province, and postal code

3.3 Financial Data

• JazzCash or EasyPaisa mobile wallet account details
• Bank account details (HBL, UBL , Meezan Bank, or other Pakistani banks) where provided for withdrawal purposes
• Transaction history including deposits, withdrawals, and wager amounts in PKR
• Payment method verification documents where required

3.4 Technical Data

• IP address and approximate geolocation derived from IP
• Device type, operating system, and browser type and version
• Session timestamps, login history, and duration of Platform use
• Cookies and similar tracking technology identifiers (see Section 8)

3.5 Behavioural & Gaming Data

• Betting history, game activity, and wagering patterns across all pk234 products
• Sports markets accessed, including cricket, PSL, ICC tournaments, and other events
• Bonus and promotion eligibility and redemption history
• Responsible gaming tool usage, including deposit limits and self-exclusion requests

3.6 Communications Data

• Records of your correspondence with pk234's customer support team via live chat or email
• Dispute and complaint records
• Marketing preference settings and communication opt-in or opt-out history

4How We Collect Your Data

pk234 collects personal data through the following means:

• Direct collection: Data you provide when registering an Account, completing KYC verification, making a deposit or withdrawal, contacting customer support, or participating in a promotion.
• Automated collection: Data collected automatically as you browse and use the Platform, including through cookies, server logs, and analytics tools that record your interaction with our pages and games.
• Third-party sources: Data received from identity verification providers, payment processors (such as JazzCash and EasyPaisa), fraud detection services, and where permitted, publicly available sources used to verify the accuracy of information you have provided.

5How We Use Your Data

The table below sets out the primary purposes for which pk234 processes your personal data and the type of data used for each purpose:

6Legal Basis for Processing

pk234 processes your personal data on one or more of the following legal bases depending on the specific processing activity:

• Contractual necessity: Processing required to perform the contract between you and pk234, including operating your Account, processing transactions, and delivering gaming services.
• Legal obligation: Processing required to comply with applicable legal and regulatory obligations, including KYC identity verification, AML transaction monitoring, and regulatory reporting requirements imposed by pk234's gaming license.
• Legitimate interests: Processing carried out for pk234's legitimate business interests where those interests are not overridden by your privacy rights — for example, fraud detection, Platform security, responsible gaming monitoring, and internal analytics.
• Consent: Processing based on your freely given, specific, and informed consent — primarily for the sending of direct marketing communications and for the use of non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

7Data Sharing & Disclosure

pk234 does not sell your personal data. We may share your data with the following categories of third parties, strictly on a need-to-know basis and subject to appropriate data protection safeguards:

7.1 Service Providers

Third-party suppliers who assist pk234 in operating the Platform — including payment processors (JazzCash, EasyPaisa, and banking partners), identity verification providers, IT infrastructure providers, customer support software providers, and fraud detection services. All service providers are bound by contractual obligations to process data only on pk234's instructions and to maintain appropriate security standards.

7.2 Regulatory and Law Enforcement Authorities

pk234 may disclose personal data to gaming regulators, financial intelligence units, law enforcement agencies, or other government bodies where required to do so by applicable law, court order, or regulatory directive. Such disclosures are made only to the extent required and in accordance with applicable legal obligations.

7.3 Gaming License Bodies

As part of pk234's compliance with the terms of its international gaming license, certain data — including Player identity information and transaction records — may be made available to the relevant licensing authority upon request.

7.4 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or part of pk234's business, personal data held by pk234 may be transferred to the acquiring entity as part of that transaction. Affected Players will be notified in advance of any such transfer where reasonably practicable.

8Cookies & Tracking Technologies

pk234 uses cookies and similar tracking technologies to operate the Platform, recognise returning users, maintain session security, and analyse Platform performance. The main categories of cookies used by pk234 are as follows:

• Strictly Necessary Cookies: Essential for the Platform to function. These include session authentication cookies that keep you logged in to your pk234 Account. They cannot be disabled without impairing Platform functionality.
• Performance & Analytics Cookies: Used to collect anonymised data about how visitors navigate the Platform — which pages are visited most, where users drop off, and how long sessions last. This data is used solely to improve the pk234 user experience.
• Functional Cookies: Used to remember your preferences such as your preferred language, display settings, and responsible gaming configuration choices.
• Marketing Cookies: Used only where you have given explicit consent to receive personalised promotional content, such as PSL betting offers and World Cup bonus notifications relevant to your activity on the Platform.

You can manage your cookie preferences through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the pk234 Platform.

9Data Retention

pk234 retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following general retention periods apply:

• Account data and KYC records: Retained for a minimum of 5 years from the date of Account closure, in compliance with anti-money laundering regulatory requirements.
• Transaction and financial records: Retained for a minimum of 5 years from the date of each transaction.
• Customer support communications: Retained for up to 3 years from the date of the interaction.
• Marketing preference records: Retained for the duration of your Account registration, plus 1 year following Account closure.
• Technical and log data: Typically retained for up to 12 months, unless required for longer periods for security investigation or fraud prevention purposes.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised such that it can no longer be associated with any individual.

10Data Security

pk234 implements a comprehensive range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures include:

• 256-bit SSL/TLS encryption for all data in transit between your device and pk234 servers;
• Encryption of sensitive data at rest, including stored payment information and identity documents;
• Role-based access controls ensuring that pk234 staff can only access personal data necessary for their specific job function;
• Regular security audits and penetration testing of the pk234 Platform and infrastructure;
• Multi-factor authentication (MFA) options available to Players for Account login security;
• Incident response procedures to detect, investigate, and report any personal data breach within required regulatory timeframes.

11Your Data Rights

Subject to applicable law and certain limited exceptions, you have the following rights in relation to your personal data held by pk234:

• Right of Access: You may request a copy of the personal data pk234 holds about you, together with information about how it is being processed.
• Right to Rectification: You may request that pk234 correct any inaccurate or incomplete personal data held about you without undue delay.
• Right to Erasure: You may request deletion of your personal data in certain circumstances — for example, where the data is no longer necessary for the purpose it was collected. Note that pk234 may be required to retain certain data for regulatory compliance purposes even following an erasure request.
• Right to Restriction: You may request that pk234 restrict its processing of your personal data in certain circumstances, such as while a dispute regarding the accuracy of the data is resolved.
• Right to Data Portability: Where processing is based on your consent or contractual necessity and is carried out by automated means, you may request that pk234 provide your data in a structured, commonly used, machine-readable format.
• Right to Object: You may object to processing carried out on the basis of pk234's legitimate interests, and you have an absolute right to object to processing of your data for direct marketing purposes at any time.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

To exercise any of the above rights, please contact pk234's support team using the details in Section 16. pk234 will respond to all valid requests within 30 days of receipt. In cases of complexity or volume, this period may be extended by a further 60 days, in which case you will be notified of the extension and the reason for it.

12Children's Privacy

The pk234 Platform is strictly intended for adults aged 21 years and above. pk234 does not knowingly collect personal data from individuals under the age of 21. If pk234 becomes aware that personal data has been collected from an underage individual, that data will be deleted immediately and the associated Account permanently closed.

Parents and guardians who believe that a minor may have registered a pk234 Account should contact our support team immediately so that appropriate action can be taken without delay.

13International Data Transfers

pk234 is an internationally operated platform. In the course of providing its services, your personal data may be transferred to and processed in countries outside Pakistan where pk234's service providers, data centres, or licensing bodies are located. Such transfers are carried out in accordance with applicable data protection standards and subject to appropriate safeguards — including contractual protections requiring overseas recipients to handle your data with equivalent care to that applied by pk234.

Where data is transferred to jurisdictions that do not provide a level of data protection equivalent to international standards, pk234 implements appropriate safeguards such as standard contractual clauses or equivalent mechanisms to protect your data.

14Third-Party Links

The pk234 Platform does not contain links to third-party websites. All navigation within the Platform remains within the pk234 domain. This Policy applies solely to data collected by pk234 through the Platform and its associated services.

15Changes to This Policy

pk234 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, legal requirements, or Platform functionality. When material changes are made, pk234 will notify registered Players via email or through a prominent notice on the Platform prior to the changes taking effect. The revised Policy will always display the effective date at the top of the document.

Your continued use of the pk234 Platform following the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with the revised Policy, you must cease using the Platform and may request Account closure in accordance with pk234's Terms & Conditions.

16Contact & Complaints

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have a concern about how pk234 has handled your personal data, please contact our support team:

If you are not satisfied with pk234's response to your complaint or data rights request, you may escalate the matter to the relevant data protection supervisory authority or the dispute resolution body designated under pk234's gaming license.

Note: Please do not send sensitive personal documents, passwords, or full payment details via email. Our support team will guide you through the secure document submission process where verification is required.